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In today’s fast-changing world, membership associations must focus on keeping baby boomer members engaged. As baby boomers retire, their role shifts from active participants to critical donors. To support this shift, associations must prioritize digital and event accessibility. Doing so improves member experience and fosters a sense of inclusivity. This can lead to higher member […]
Think of a builder constructing a house. If the builder skips over crucial parts of the blueprint, like supports or foundations, the house will eventually show cracks or collapse. Apply the blueprint to your association’s accessible information and communication technology (ICT). Federal agencies and many state and local governments require ICT to be procured, developed, […]
The PCMA Capital Chapter recently held its May 2024 Sparkler, Designing a Conference for All: Embracing Accessibility. The following is a summary of one presentation discussing accessibility as a strategic business practice. Summary The presentation, delivered by J. Mark Wallach, begins with an introduction to his extensive experience in the technology sector, particularly in helping […]
Search engine optimization (SEO) has always been a vital tool for association marketers. It helps you engage existing members, attract new ones, drive attendance at events, and more. But the traditional SEO approach of long-form written content stuffed with keywords isn’t working anymore. Here’s the deal: Creator-led content marketing …. Read More
In your organizational governance, are you building in opportunities for key voices to provide feedback? Lowell Aplebaum, EdD, FASAE, CAE, CPF states, “Asking for feedback is not a sign of deficit or weakness—it is a recognition that we are better in all parts of life when we are able to elevate our own. thoughts and work […]
Associations need new members. In 2021, associations reported titanic declines in membership of 47% (MGI,2021). In 2022 deterioration continued, or growth was stagnant for nearly two-thirds of associations (MGI,2022). According to Marketing General, Inc. (2022), “Adding new members appears to be one of the top drivers of total membership growth.” Regardless of age group, “associations […]
There’s no doubt that social media has become an integral part of our daily lives, revolutionizing the way we connect and communicate. Whether you are a professional, trade or community-based association, no one can afford to ignore the potential benefits of having a robust social media strategy. Read More