By J. Mark Wallach
In today’s rapidly evolving digital landscape, accessibility is not just a matter of compliance but a strategic business practice that can significantly enhance user experience, broaden audience reach, and improve brand reputation. Here are five essential tips for integrating accessibility into your business practices:

TIP 1

Prioritize Accessibility in Event Technology  
When designing event technology, prioritize accessibility to ensure inclusivity. Consider physical disabilities such as mobility issues, and ensure your digital content addresses color blindness by using adequate color contrast. Implement live captioning for events to enhance the experience for those with hearing impairments. These adjustments not only foster inclusivity but also improve user experience and engagement. 
Accessibility graph

TIP 2

Adhere to Web Content Accessibility Guidelines (WCAG)  
Following Web Content Accessibility Guidelines (WCAG) is crucial for making your digital content accessible. Adhering to these guidelines not only enhances accessibility but also boosts SEO metrics, driving increased website traffic and user engagement. Ensure your content is easily navigable, readable, and usable by everyone, including those with disabilities. This not only complies with regulations but also expands your audience and improves overall user satisfaction.  

TIP 3

Enhance User Experience with Accessible Design  
Accessible design improves user experience for all. Consider various disabilities when designing digital content. Ensure your website and apps have high color contrast, are navigable via keyboard, and include alt text for images. These practices make your content accessible to people with visual, motor, and cognitive disabilities, thereby improving overall usability and engagement.

TIP 4

Live Captioning for Better Event Accessibility  
Implement live captioning during events to accommodate individuals with hearing impairments. Live captioning ensures that all attendees can fully participate and understand the content being presented. This not only demonstrates your commitment to inclusivity but also enhances the overall experience for everyone involved.

TIP 5

Accessibility as a Strategic Business Practice  
Embrace accessibility as a strategic business practice to yield significant benefits. Accessible technology can increase website traffic, improve user engagement, and enhance brand reputation. By integrating accessibility into your business strategy, you demonstrate a commitment to inclusivity, which can attract a broader audience and foster customer loyalty. View accessibility as an essential component of your business practices.
Editor’s note: We extend our heartfelt gratitude to J. Mark Wallach for sharing his invaluable insights and guidance on accessibility. His expertise continues to inspire us to create more inclusive and user-friendly experiences. Thank you, Mark, for your contribution to this important conversation.
Original article: here