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    Technology

    Why your association needs a social media strategy by Katie Serrano

    May 16, 2024 No comments yet
    There’s no doubt that social media has become an integral part of our daily lives, revolutionizing the way we connect and communicate. Whether you are a professional, trade or community-based association, no one can afford to ignore the potential benefits of having a robust social media strategy.
    Click here to read the full article

    A social media strategy is just one piece of a successful digital presence. To see how we help associations integrate social, search, and web development into a cohesive growth engine, explore our full range of services.

    Mark Wallach

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    Technology

    Navigating the SEO Disruption: A Guide for Association Marketers

    May 16, 2024 1 comment

    Search engine optimization (SEO) has always been a vital tool for association marketers. It helps you engage existing members, attract new ones, drive attendance at events, and more. But the traditional SEO approach of long-form written content stuffed with keywords isn’t working anymore.  Ready to move beyond the “old way” of doing SEO? Discover how […]

    Lowell Aplebaum, EdD, FASAE, CAE, CPF: Seeking feedback in organizational governance for diverse perspectives and collaboration
    Technology

    Intentional Approaches to Feedback

    May 16, 2024 No comments yet

    In your organizational governance, are you building in opportunities for key voices to provide feedback? Lowell Aplebaum, EdD, FASAE, CAE, CPF states, “Asking for feedback is not a sign of deficit or weakness—it is a recognition that we are better in all parts of life when we are able to elevate our own. thoughts and work […]

    Associations need new members, especially Gen Z and Millennials, through personalized experiences to drive growth and viability
    Technology

    TWO MOBILE ENGAGEMENT STRATEGIES TO INCREASE GENERATION Z & MILLENNIAL ASSOCIATION MEMBERSHIP

    May 16, 2024 No comments yet

    Associations need new members. In 2021, associations reported titanic declines in membership of 47% (MGI,2021). In 2022 deterioration continued, or growth was stagnant for nearly two-thirds of associations (MGI,2022). According to Marketing General, Inc. (2022), “Adding new members appears to be one of the top drivers of total membership growth.” Regardless of age group, “associations […]

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