Why your association needs a social media strategy by Katie Serrano
There's no doubt that social media has become an integral part of our daily lives, revolutionizing the way we connect and communicate. Whether you are a professional, trade or community-based association, no one can afford to ignore the potential benefits of having a robust social media strategy.
Navigating the SEO Disruption: A Guide for Association Marketers
Search engine optimization (SEO) has always been a vital tool for association marketers. It helps you engage existing members, attract new ones, drive attendance at events, and more. But the traditional SEO approach of long-form written content stuffed with keywords isn’t working anymore.
Here's the deal: Creator-led content marketing ….
TWO MOBILE ENGAGEMENT STRATEGIES TO INCREASE GENERATION Z & MILLENNIAL ASSOCIATION MEMBERSHIP
Associations need new members. In 2021, associations reported titanic declines in membership of 47% (MGI,2021). In 2022 deterioration continued, or growth was stagnant for nearly two-thirds of associations (MGI,2022). According to Marketing General, Inc. (2022), “Adding new members appears to be one of the top drivers of total membership growth.” Regardless of age group, “associations must improve the personalization and customization of their members’ and customers’ experience and access” (MCI, 2022, p. 11). As a result, associations must understand how and where to approach Generation Z or Millennials to remain viable.