Are you worried about attracting and retaining members of all age groups for your association? Adopting a strategy that appeals to Millennials, Gen Z, Gen X, and Baby Boomers here is a solution. A mobile engagement strategy is the key to your association's success.

A mobile engagement strategy is not just an app. An association can create an effective mobile engagement strategy without an app. With or without an app, it involves leveraging existing technologies, managing accessibility, and improving Search Engine Optimization (SEO).  You don't have to wait to implement this strategy; you can start immediately. Using three techniques, SEO, Mobile Responsive Design, and Digital Accessibility, associations can attract and retain members of all generations - from Generation Z to Baby Boomers.