Inspired by Protech’s article “More TikTok, Less Brochure: Gen Z and the Future of Associations,” which quotes J. Mark Wallach, CEO Emeritus of Engagement Mobile Strategies. Gen Z expects creator‑style content, instant access, and proof of value. The Protech piece underscores three levers we’ve been championing at EMS: findability (SEO + voice search), accessibility, and […]
