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In the association industry, technology is constantly evolving. New platforms emerge, member expectations rise, and solutions flood the market. Amid all that noise, one role stands out as both timeless and indispensable: the connector. A connector is more than a broker of introductions. A true connector is a trusted advisor, the first call, the person […]
I’ve been reflecting a lot lately on the idea of putting yourself out there. Take Tim Green. He’s a former NFL player, bestselling author, and father. Today, he lives with ALS as a quadriplegic, dependent on a trach, a feeding tube, and eye-tracking technology to communicate. Yet Tim has raised millions of dollars for ALS […]
If your members or supporters have a phone (they do), you already have a mobile channel. SMS is one of the fastest ways to reach people in real time – for renewals, event updates, advocacy nudges, last-minute room changes, fundraising pushes, and simple win-back messages. The key: SMS is not a replacement for your website, […]
Association leaders tell me the same thing over and over: “Our AMS is holding us back. We need better pipelines, marketing automation, and something that actually does AI and BI.” Sometimes that’s true. A lot of the time, it isn’t. Too often, the AMS becomes the scapegoat for gaps that actually live in the front […]
By Mark Wallach, CEO Emeritus, Engagement Mobile Strategies A Way to Act — Right Now I have a way you can act right now — in this uncertain environment — that will future-proof your organization for member acquisition, retention, and engagement. Real growth doesn’t come from one campaign, one ad grant, or one platform. It […]
In today’s fast-changing world, membership associations must focus on keeping baby boomer members engaged. As baby boomers retire, their role shifts from active participants to critical donors. To support this shift, associations must prioritize digital and event accessibility. Doing so improves member experience and fosters a sense of inclusivity. This can lead to higher member […]